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PR & Communications Manager

Sales and Marketing

Full Time

Year Round

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Communicate and publicize Hunter Mountain to the general public through all media outlets on a regular and professional basis. To act as company spokesperson.

Duties and Responsibilities: 

Ensure that all communications meet Hunter’s expectations for professionalism and standards.
Be accessible to media and sensitive to their requests. Establish a good working relationship with the local and regional editorial staffs as well as ski writers from the vertical press.
• Host visiting press and maintain an updated media email list. 
Grow the network of media contacts in an effort to earn publicity beyond standard ski, snowboard, and sports channels.
Maintain good community relations by representing Hunter Mountain at local events and social gatherings. Stay on top of local issues and reinforce the resort’s role in the community. 
Supervise the Snow Reporting staff and maintain the resort’s message initiative by monitoring the accuracy and timeliness of snow reports. Hire, train and monitor performance of staff.
Create, write and edit news releases, story lines, special features and other public relations materials about company programs and events used locally, regionally and nationally. • • Review and proof the content of all marketing materials and external communications. Proofing to include spelling, grammar, and level of exposure and to ensure all materials incorporate the resort branding.
Act as a key administrator for the Resort’s social media channels including Facebook, Twitter and Instagram.
Distribute photographs and digital video packages to key broadcast, print and web media in a timely fashion.
Be involved with the Resort’s website content and development.
Create and manage effective use of broadcast e-mails and direct e-mail communications.
• Respond to guest inquiries through Resort's questions email.
Assist with photography.
Coordinate photo shoots for resort photography as well as outside production companies coming to film/photograph at Hunter Mountain
Perform photo & video projects as necessary.
Publicize sponsored athletes when applicable.


Bachelor's degree in journalism, communication or other appropriate discipline, plus 3-5 years of relevant experience in resort communications, public relations, journalism, or a combination of education and experience from which comparable knowledge and skills are acquired.

-Excellent technical public relations/news writing and editing skills
-Broad base of general knowledge and skills related to public relations and communications.
-Excellent speaking skills, and ability to conduct effective interviews both in front of the camera and behind it.
- Excellent interpersonal communication skills.
-Good planning, administrative and organizational skills.
-Ability to represent the company to and deal effectively with the media and a wide variety of outside organizations in a public relations capacity.
-Knowledge of the travel and sports media.
-Previous ski industry experience desirable. Must be able to ski and/or snowboard all advanced terrain at Hunter Mountain.

The individuals in the Marketing department work as a team, flexing with the business and team needs. Responsibilities, duties and the requirements for this position may change or increase at any time, with or without a change in title, benefits or salary.

Working Conditions

Like most other jobs in the ski industry, this position requires a flexible schedule, working holidays, weekends and long hours as necessary.  This position can change from being an indoor office position to being an outdoor on-hill position throughout the day.  May be subject to extreme weather conditions.

Physical Requirements

Must be able to ski or snowboard all of Hunter Mountain’s expert terrain. Must be able to withstand working outside in extreme winter weather conditions for extended periods of time. Must have superb communication skills both written and verbal. Must be able to sit or stand at a desk and independently type and update our social media and respond to guest inquiries both written and verbal.  May occasionally have to lift 50 lbs.

Direct Reports

Snow Reporter(s)

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